SustainCommWorld and
the Graphic Communication Institute at Cal Poly
present
THE BUSINESS OF GREEN MEDIA CONFERENCE
January 24, 2008
Cal Poly State University
San Luis Obispo, California
•
One of the most important issues facing the graphic communication** industry today is sustainability. This full day event will focus on what the graphic communication industry is doing, and can do, to take a leadership role in addressing issues related to sustainable* business practices. “The Business of Green Media,” will bring together thought leaders on the production of sustainable media and the associated business challenges and opportunities that face the graphic arts community and those involved in media production.
Who Should Attend:
All those in the graphic arts field, including printers, publishers, packaging companies, advertising agencies, graphic designers, web developers, equipment manufacturers, paper companies, supply vendors, print and media buyers, educators and students.
*Sustainable - The continuous pursuit of profit, the continuing development of employees, good corporate citizenship, and the sustainable use of natural resources.
**Communication - The transfer of information between people and devices, in both printed and digital formats.
Why combine print and digital media? This is a process, a continuum. Media originators work on computers to create both the digital and printed work product. And today, companies run their communications across multiple media. A sustainable communication plan considers the footprint of all media.
